📝 Content Marketing for Bootstrappers (Guide)
I’ve published a guide on how to use content marketing to grow bootstrapped SaaS businesses. As a non-marketer, I’ve learned a lot building a marketing strategy for Boords, and this guide aims to be the resource I wish I had at the outset.
It’s a weighty read at ~4,000 words, so I condensed the highlights into a Twitter thread if you want the TL;DR version.
Psychology
🙈 I’m a Stupid Monkey and You are Too (Article)
Willpower alone is a poor route to behaviour change. Nat Eliason proposes three ways to fix bad habits; make it difficult, be accountable, and magnify the consequences.
Productivity
📱 The Power of Read It Later Apps (Article)
This article helped me see Pocket’s utility - as an inbox for everything I read online. Reading ‘later’ separates the collection and consumption processes and helps prevent unintended internet rabbit-hole trips.
Product
🚂 Stuck Again (Article)
Why achieving a regular rhythm is such a powerful force in product development.
Writing
📝 Writing tools I learned from Paul Graham (Article)
YC-founder Paul Graham is one of the most respected writers in the product world. Ahmed Soliman dissects the structure of his essays and draws out strategies to apply to your writing.
Making
🖨 Snapmaker 2.0 (Magic box)
Thanks to a kindly benefactor, I recently became the proud owner of this 3D Printer / CNC / laser-etcher. I’m beyond excited at the possibilities.