Good morning. I'm James.
I'm the founder of storyboarding SaaS Boords, and animation company Animade. This site catalogues my writing on software products, marketing, business, and productivity. Sometimes I throw in a bit of woodworking for good measure.
Companies & Projects
Co-founder of the London-based animation studio
July 2010 → Now
Bootstrapped storyboarding SaaS for creative professionals
November 2015 → Now
Co-founder & director of the interaction design studio
November 2013 → October 2015
Founder of the interaction design blog
November 2012 → October 2015
Bootstrapped minimal web-based RSS reader
November 2014 → October 2016